The UK soft drinks market is worth over £15b.
The global soft drink market is expected to grow at a CAGR of 5.62% during the period 2017-2021.
One trend in the market is rise of super-premium drinks. With the growing popularity of premium soft drinks, the demand for super-premium soft drinks is also picking up. Consumers are looking for more authentic and sophisticated beverages. Especially, millennials are taking a greater interest in health drinks and are looking for new ways to enjoy their beverages.
One driver in the market is premiumization of soft drinks. Premiumization of soft drinks is one of the important factors driving the sales of global soft drinks market. The demand for premium products is increasing in tandem with the flourishing economic conditions. A greater number of consumers are looking for high-quality, authentic, and more sophisticated drink experiences. This has led to an increase in the consumption of mocktails, cocktails, and other mixers. Thus, premiumization has helped to increase the on-trade sales of soft drinks.